How to Sell Led Zeppelin to a New Wave of Teenagers: In the streaming era, record companies are cashing in anew on old hits — and getting more creative about how to do it

"As Warner Music Group’s president of global catalog of recorded music, Fraser-Harding is in charge of all marketing strategies for the record company’s immense trove of non-contemporary songs...

How to Sell Led Zeppelin to a New Wave of Teenagers: In the streaming era, record companies are cashing in anew on old hits — and getting more creative about how to do it

"As Warner Music Group’s president of global catalog of recorded music, Fraser-Harding is in charge of all marketing strategies for the record company’s immense trove of non-contemporary songs...