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Google buys Fitbit for $2.1 billion - The Verge - The Verge (2019)


Google has just announced that it’s buying wearable company Fitbit for $2.1 billion. The deal should bolster Google’s flagging efforts in wearable devices, which has until now relied mostly on the stagnant Wear OS platform.

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The Verge
, 2019
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Wearables, Smartwatches, Fitbit, apple watch, and others

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Google - Business Model, Strategy

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