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Video Startup Can’t Outspend YouTube, So It Created a New Currency to Pay Creators - Bloomberg

View more from: Bloomberg.com

YouNow is the latest company to build a business model around the cryptocurrency craze.

"The tokens are called Props—as in what you’re giving when you offer someone a fist-bump—and Sideman wants people who stream video online to accept them as a form of payment. Creating an economy based on Props is the centerpiece of Sideman’s plan to loosen YouTube’s hold on the internet...

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