ARTICLE (2020)

1,000 True Fans? Try 100 - Andreessen Horowitz (2020)


In 2008, WIRED editor Kevin Kelly wrote that creators only needed to earn "1,000 True Fans"—at $100 per fan, per year—to make a living. I propose an update.

“ The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment...


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