Article

The IKEA effect: how we value the fruits of our labour over instant gratification

The Conversation (2020)

The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.

View Original Source


View All Articles

Comments

No comments yet. Be the first to comment!

Chunks with this Article

2 chunks • used in 2 courses
Home Improvement, and DIY projects
a collection of articles and video about Home Improvement, and DIY projects
CourseChunks
4 resources
The Ikea effect, DIY culture and Psychology
The Ikea effect, DIY culture and Psychology
CourseChunks
3 resources

RELATED RESOURCES

with chunks in common

MORE RELATED CONTENT

with shared categories

MORE RESOURCES FROM SOURCE

More in Course Chunks from   The Conversation