If that last statement sounds confusing, then this is understandable. It is because the consumer experience that is “Uber” is not actually the same as the companies that deliver it. And “companies” is, ultimately, correct. Although most users of the system don’t realise it, over the course of requesting, completing and paying for their journey an Uber user in London actually interacts with two different companies – one Dutch, one British.

If that last statement sounds confusing, then this is understandable. It is because the consumer experience that is “Uber” is not actually the same as the companies that deliver it. And “companies” is, ultimately, correct. Although most users of the system don’t realise it, over the course of requesting, completing and paying for their journey an Uber user in London actually interacts with two different companies – one Dutch, one British.