How to Persuade the Young and the Healthy to Sign Up for Health Insurance | Harvard

- Harvard Business Review (2018)

The repeal of the individual mandate makes it more urgent.

"One of the big challenges in both expanding the number of Americans with health care coverage and keeping premiums affordable for people with chronic or serious illnesses has been persuading young and healthy adults to obtain policies. Critics argue that the new U.S. tax law has made this task even harder with its elimination of the individual mandate for health insurance, a part of the Affordable Care Act that requires individuals to buy insurance or risk having to pay a tax penalty. But the effect of the mandate on coverage was never particularly impressive...

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