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How Businesses Can Best Use Content Marketing to Generate Leads | Kellogg School of Management

Kellogg Insight (2018)

New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.

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Chunks with this Article

1 chunk • used in 2 courses
Content Marketing
a collection of articles and videos looking at how businesses can use content marketing to generate customer leads
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20 resources

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