"Amidst the ongoing transition to a mobile-first world, brands are at pains to provide a faster online experience for users. At the center of this trend is the Accelerated Mobile Pages (AMP) project, which has some powerful backers including Google. At a recent event in Boston, Airbnb revealed the benefits and challenges that moving to AMP has brought. Below we have recapped the key takeaways.

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices...

"Amidst the ongoing transition to a mobile-first world, brands are at pains to provide a faster online experience for users. At the center of this trend is the Accelerated Mobile Pages (AMP) project, which has some powerful backers including Google. At a recent event in Boston, Airbnb revealed the benefits and challenges that moving to AMP has brought. Below we have recapped the key takeaways.

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices...