Conversion optimization for mobile apps is getting more sophisticated. At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. But that’s just not enough today. Don’t get me wrong, an install is still an important milestone in the mobile consumer...

Conversion optimization for mobile apps is getting more sophisticated. At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. But that’s just not enough today. Don’t get me wrong, an install is still an important milestone in the mobile consumer...