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Bribes, Backdoor Deals, and Pay to Play: How Bad Rosé Took Over | Bon Appetit

Bon Appetit (2018)

How huge rosé wine companies are bribing sommeliers for placement on wine lists through a myriad of backdoor deals. The result? Watery, lackluster rosé everywhere you turn.

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Chunks with this Article

2 chunks • used in 2 courses
Marketing Global Alcohol Brands
Case studies in marketing global brands of alcohol drinks
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3 resources
Wine
a collection about wine
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10 resources

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