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ARTICLE

How Chunking Helps Content Processing

View more from: Nielsen Norman Group

"Break your text and multimedia content into smaller chunks to make it easier for users to understand and remember information. Summary: Chunking is a concept that originates from the field of cognitive psychology. UX professionals can break their text and multimedia content into smaller chunks to help users process, understand, and remember it better.

Chunks and Chunking, Definition: In general usage, a ‘chunk’ means a piece or part of something larger. In the field of cognitive psychology, a chunk is an organizational unit in memory.

- Nielsen Norman Group, Evidence-Based User Experience Research, Training, and Consulting

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UX / UI and Design Thinking
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Graphic Design
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