most managers/labels still rely on that traditional album cycle to build an artists' career. In doing so they risk rendering an artist irrelevant between cycles placing more pressure on every album to level the artist up. Managers/labels need to build strong artist brands to sustain any release - singles, videos, tours, collabs, merch and partnerships.

Here is the A-Z dictionary of artist brand strategy principles...

most managers/labels still rely on that traditional album cycle to build an artists' career. In doing so they risk rendering an artist irrelevant between cycles placing more pressure on every album to level the artist up. Managers/labels need to build strong artist brands to sustain any release - singles, videos, tours, collabs, merch and partnerships.

Here is the A-Z dictionary of artist brand strategy principles...