Article

The CEO’s Role in Marketing: How to Hustle, Build Momentum, Sell Your Company and Yourself

SaaStr (2017)

SaaStr, 2017: “For CEOs, taking ownership of marketing rather than just leaving it to the marketing department is imperative for company growth. It must be built into the concepts of the company from day one. But how exactly should a CEO be involved in marketing? S...

View Original Source


View All Articles

Comments

No comments yet. Be the first to comment!

Chunks with this Article

2 chunks • used in 7 courses
Sales, Marketing for Startups
tips suggestions for marketing and sales (for entrepreneurs)
CourseChunks
28 resources
CEO and the CFO - Team Building - hiring and developing talent at startups
How to build an amazing team? On a limited budget (or after you get funded), team building will remain one of a startup founder's most pressing challenges.
CourseChunks
10 resources

RELATED RESOURCES

with chunks in common

MORE RELATED CONTENT

with shared categories

MORE RESOURCES FROM SOURCE

More in Course Chunks from   SaaStr