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U.S. Podcast Ad Revenues Reached Landmark $314 Million in 2017, Marking 86% Growth

IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy (2018)

Podcast Advertising Marketplace Forecast to Hit $659 Million by 2020, More Than Doubling the Record 2017 Total NEW YORK, NY (June 11, 2018) – U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year … Continued

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Business of Podcasting
Articles, videos and case studies of podcasts that make money, and how they do it.
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