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Influencers and Social Media Marketing

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Article vox.com

How and why do influencers make so much money? The head of an influencer agency explains. - Vox (2018)


The head of the influencer agency Viral Nation explains how influencers make money on Instagram and YouTube.

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Article highsnobiety.com

Just How Much Money Do Social Media "Influencers" Make? - Highsnobiety (2018)


According to a study at Offenburg University, 96.5% of YouTubers don’t make enough annual ad revenue to reach the U.S. federal poverty line.

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Article bloomberg.com

One Tweet, Kylie Jenner Wiped Out $1.3 Billion of Snap's Market Value - Bloomberg - Bloomberg.com


Snap Inc.’s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan.

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Article venturebeat.com

Qoints uses IBM's Watson AI to find your influencers | VentureBeat


Qoints has launched an influencer marketing tool that uses the artificial intelligence of IBM’s Watson to unearth the best influencers for your brand....

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Article racked.com

The Rise of Outdoor Influencers Means More Awareness of Environmental Concerns —But Also More Issues - Racked (2018)


Instagrams of beautiful vistas have brought attention to environmental issues — and foot traffic to unspoiled wilderness.

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Article medium.com/@ligeo

How Influencer Marketing helped us grow from $0 to $700k+ monthly revenue. - Medium (2016)


Not long ago, I wrote an article, “How we grew from $0 to $75K MRR doing just influencer marketing and without budget”. Now it’s time to tell you how we managed to grow from $75...

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Article entrepreneur.com

I Built a Social Media Following of 1 Million in 30 Days. Here's How You Can, Too. - Entrepreneur (2018)


By applying these social strategies you can build a huge following with high levels of engagement.

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Article wired.com

Inside the Pricey War to Influence Your Instagram Feed | WIRED - WIRED


Instagram, YouTube—you name it. Influencers are being paid handsome sums to pitch you products in natural settings. That video you just watched? $50,000.

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Article eater.com

Instagram Food Is a Sad, Sparkly Lie - Eater.com - Eater (2017)


How influencers transformed eating from an activity into an aesthetic

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Article fastcompany.com

The 2-year-old Instagram influencers who make more than you - Fast Company - Fast Company (2018)


The platform’s young stars can rake in five-figure sums for a photo. It’s about “building brand awareness and affinity through generations,” says one expert. What it's like t...

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Article fastcompany.com

The War To Sell You A Mattress Is An Internet Nightmare - Fast Company - Fast Company (2017)


Why did Casper sue a mattress blogger? A closer look reveals a secret, multimillion-dollar battle to get you into bed.

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Article techcrunch.com

FabFitFun expands its video reach with a new experiment in live programming – TechCrunch - TechCrunch


The Los Angeles-based women’s subscription box and media business FabFitFun is expanding its video catalog with the launch of new live programming set to coincide with the launc...

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Article theatlantic.com

Why Every Influencer Has a Discord - The Atlantic - The Atlantic (2019)


Discord has become an indispensable tool for internet creators to connect with their fans.

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Course Chunks added Article: "Instagram Food Is a Sad, Sparkly Lie - Eater.com"
about 1 year ago

Course Chunks added Article: "Why Every Influencer Has a Discord - The Atlantic"
about 1 year ago

Course Chunks added Article: "The War To Sell You A Mattress Is An Internet Nightmare - Fast Company"
over 1 year ago

Course Chunks added Article: "Inside the Pricey War to Influence Your Instagram Feed | WIRED"
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