Booming Business of Nation Branding

how do you brand a country (or state/city)? What efforts do local governments go to brand their place? What impact does this have on economic development (jobs)?

Resources in this Chunk:

Contains 4 resources
The U.S. Drops Out of the Top 10 in Innovation Ranking - Bloomberg
Article 2018

The U.S. Drops Out of the Top 10 in Innovation Ranking - Bloomberg
Saved by: CourseChunks
China offers 10-year visas to 'high end talent' - BBC News
Article 2018

China offers 10-year visas to 'high end talent' - BBC News
Saved by: CourseChunks
How to sell a country: the booming business of nation branding
Article 2017

How to sell a country: the booming business of nation branding
Saved by: CourseChunks
Created: Nov 14, 2017
Updated: Jan 23, 2025