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Startup Marketing
- section: Social Media Marketing
Marketing of Alcohol, Spirits, Wine and Beverages
- section: Global Marketing of Alcoholic Brands
Music Business, Entrepreneurship
- section: Social Media Marketing
Positioning - Marketing, Branding, and Category Creation
Positioning - Marketing, Branding
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MARKETING
ENTREPRENEURSHIP
BRANDING
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Contains 5 resources
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Articles
Books
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Article
2021
The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression by @ttunguz
Saved by: CourseChunks
2 chunks
Book
2018
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries
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8 chunks
Article
2019
The One Who Defines the Category Wins the Category - Craft Ventures - Medium
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2 chunks
Podcast
2018
Creating a Category, from Pricing to Positioning – a16z Podcast
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4 chunks
Article
2020
My guide to brand positioning
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2 chunks
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Created: Dec 10, 2020
Updated: Jan 23, 2025
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