Positioning - Marketing, Branding, and Category Creation

Positioning - Marketing, Branding

MARKETING ENTREPRENEURSHIP BRANDING

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5 resources

The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression by @ttunguz

Article 2021

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2 chunks

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries

Book 2018

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8 chunks

The One Who Defines the Category Wins the Category - Craft Ventures - Medium

Article 2019

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2 chunks

Creating a Category, from Pricing to Positioning – a16z Podcast

Podcast 2018

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4 chunks

My guide to brand positioning

Article 2020

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2 chunks

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Created: Dec 10, 2020
Updated: Jan 23, 2025