Snapchat - product, strategy, innovation and marketing

Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators – TechCrunch - TechCrunch

Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including Lens cr...

Snapchat bulks up location-based ad targeting & launches in-store analytics tool - Marketing Land - Marketing Land (2018)

Advertisers can now target ads based on a radius around a specific geographic point, or a location type -- like a beach, movie theater, or university.

Snap’s second-generation Spectacles are more grown up — and more expensive - The Verge - The Verge (2018)

Snapchat Spectacles are water resistant and take photos. They go on sale Thursday for $150 at Spectacles.com

Why Snapchat Spectacles failed - TechCrunch

TechCrunch, 2017: "How come only 0.08% of Snapchat's users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the compan...

Intuitive Design vs. Shareable Design – Greylock Perspectives - Greylock Perspectives (2016)

Snapchat’s interface baffles a lot of people. Not to pick on older folks, but people over a certain age tend to have a hard time figuring out how to do the most basic things wit...

Snapchat lets you take a photo of an object to buy it on Amazon – TechCrunch - TechCrunch

See, snap, sale. In a rare partnership for Amazon, the commerce giant will help Snapchat challenge Instagram and Pinterest for social shopping supremacy. Today Snapchat announce...

Snapchat will power Stories & ads in other apps – TechCrunch - TechCrunch

Snapchat has found an answer to the revenue problem stemming from its halted growth: it will show its ads in other apps with the launch of Snapchat Ad Kit and the Snapchat Audie...

Facebook’s Privacy Cake – 2019 - Stratechery by Ben Thompson - Stratechery by Ben Thompson (2019)

Mark Zuckerberg’s announcement of A Privacy-Focused Vision for Social Networking is not some dramatic pivot: it is a growth opportunity for Facebook and a challenge for regulators.

Snap is channeling Asia’s messaging giants with its move into gaming – TechCrunch - TechCrunch

Snap is taking a leaf out of the Asian messaging app playbook as its social messaging service enters a new era. The company unveiled a series of new strategies that are aimed at...

Snapchat Cameo is like a less scary deepfake for your Snaps (2019) - Mashable

Snapchat confirmed that the Snapchat Cameo feature is real and currently in testing, but it's coming "soon."