Marketing Strategy: Category creation
This is a collection of resources about:
a collection of articles about category creation (strategy for marketing)
Collection of Educational Resources:
Why Dominating Your Category Can Be a Flawed Strategy | Harvard Business Review
A cautionary tale from the cereal business.
Creating a Category, from Pricing to Positioning – a16z Podcast
The purpose of category creation, argue the guests in this episode of the podcast, isn’t just about making a dent in the way companies work and changing...