Article tomtunguz.com

The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression by @ttunguz - Tomasz Tunguz (2021)




Saved by Course Chunks, and used in 2 chunks 2021


Article medium.com

The One Who Defines the Category Wins the Category - Craft Ventures - Medium - Medium (2019)




Saved by Course Chunks, and used in 2 chunks 2019


Article hbr.org

The Difference Between a First Mover and a Category Creator - Harvard Business Review - Harvard Business Review (2019)




Saved by Course Chunks, and used in 1 chunk 2019


Article hbr.org

Why Dominating Your Category Can Be a Flawed Strategy | Harvard Business Review - Harvard Business Review (2018)




Saved by Course Chunks, and used in 1 chunk 2018


Podcast a16z.com

Creating a Category, from Pricing to Positioning – a16z Podcast - Andreessen Horowitz (2018)




Saved by Course Chunks, and used in 3 chunks 2018


Book goodreads.com

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries




Saved by Course Chunks, and used in 3 chunks 2018

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Description: a collection of articles about category creation (strategy for marketing)



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