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Trustpilot is a Danish consumer review website founded in 2007. It allows users to post reviews of businesses worldwide, with nearly one million new reviews added each month. The platform aims to help consumers make informed decisions when shopping online.
Key Features
Review System
User-Generated Content: Trustpilot hosts over 190 million reviews, with new reviews posted every second.
Freemium Model: Businesses can collect and respond to reviews for free, with additional paid features available for marketing and analytics.
Trustbox Feature
Selective Display: Businesses can use the Trustbox feature to display only positive reviews (e.g., 4- and 5-star ratings) on their websites.
Transparency Issues: This selective display has raised concerns about the authenticity of the reviews...
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Summary: Trustpilot is a Danish consumer review platform established in 2007, enabling users to share reviews of businesses globally. With nearly one million new reviews added monthly, the site hosts over 190 million total reviews, providing consumers with valuable insights for online shopping decisions. The platform operates on a freemium model, allowing businesses to interact with customer feedback while offering additional paid features for enhanced marketing and analytics.
Trustpilot's user-generated content model plays a significant role in shaping consumer perceptions and purchasing behavior. However, its Trustbox feature, which allows businesses to showcase only positive reviews, has sparked debates around review authenticity and transparency. As online shopping continues to grow, consumer reviews remain a pivotal part of the decision-making process for many buyers.
Keywords: consumer reviews, online shopping, review authenticity, Trustbox feature, freemium model
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