Guideposts for Tech Founders Going to Market When No Market Exists

"One of the biggest myths founders have is that people will immediately see the value of the product they built, whether in understanding what it is or in paying for it. This is especially true in “pre-chasm” markets, where you might have a few early adopters who totally get it — but there’s also a deep chasm between them and later, more mainstream users. Most startups fall into this chasm instead of successfully crossing it. I know, because I’ve experienced this both directly with my own company, and indirectly as an investor...

Guideposts for Tech Founders Going to Market When No Market Exists

"One of the biggest myths founders have is that people will immediately see the value of the product they built, whether in understanding what it is or in paying for it. This is especially true in “pre-chasm” markets, where you might have a few early adopters who totally get it — but there’s also a deep chasm between them and later, more mainstream users. Most startups fall into this chasm instead of successfully crossing it. I know, because I’ve experienced this both directly with my own company, and indirectly as an investor...