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Six Paths to Discovering a Blue Ocean Idea


"Blue Ocean ideas are all over the place just waiting to be discovered. But finding them is often like a trying to find a specific shell on a huge beach. Commercially compelling Blue Ocean ideas are surrounded by potentially cool but unprofitable ideas, Red Ocean ideas and some truly awful ones that defy logic (think of the movie Office Space and its “Jump to Conclusions Mat”). There are six methods that can be used to sift viable Blue Ocean ideas from the random tangle of possibilities.[1] These six methods are...

Part 3, This is the third and final part of the Blue Ocean Strategy series. Parts one and two can be found below. Authors: Capital & Growth, offering Free Sales and Marketing Answers for Techies

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