Serve a niche market. Get more attention

- Marketing Examples — Real world marketing case studies

Why targeting a niche market was the key to the Yeezy Dating website going viral. A detailed analysis.

"Another benefit of serving a niche is that it’s far easier to get press. There’s going to be some hardcore bloggers out there whose full time job is to write about your niche. And unlike mass market journalists, niche journalists actually want you to email them...


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