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The One Who Defines the Category Wins the Category - Craft Ventures - Medium

Medium (2019)

No objective is more important for SaaS founders than early category leadership. Over 75% of the market cap in a software category typically goes to the category leader. VCs know this, so funding…

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Chunks with this Article

2 chunks • used in 5 courses
Marketing Strategy: Category creation
a collection of articles about category creation (strategy for marketing)
CourseChunks
7 resources
Positioning - Marketing, Branding, and Category Creation
Positioning - Marketing, Branding
CourseChunks
5 resources

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