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Branding and Startups - Direct to Consumer Brands

This is a collection of resources about: a collection of articles about entrepreneurship of Direct to Consumer Brands


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Article recode.net

The rise of giant consumer startups that said no to investor money || Recode - Recode (2018)


A new breed of entrepreneurs is creating huge consumer brands — like MVMT and Tuft & Needle — without venture capital, and laughing all the way to the bank.

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Article medium.com/@aldamiz

How we grew from 0 to 4 million women on our fashion app, with a vertical machine learning approach - Medium (2018)


Three years ago we launched Chicisimo, our goal was to offer automated outfit advice. Today, with over 4 million women on the app, we want to share how our data and machine lear...

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Article theoutline.com

How brands secretly buy their way into Forbes, Fast Company, and HuffPost stories - The Outline


An Outline investigation found that contributors to prominent publications have taken payments in exchange for positive coverage.

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Article venturebeat.com

5 ways chatbots can improve brand marketing | VentureBeat


Much like consumers, marketers aren’t immune to chasing after must-have fads and trends. Chatbots — a shiny object du jour within the industry — make a strong case for this. Thu...

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Article theoutline.com

What a brandless brand is selling you | The Outline - The Outline


How the paradox at the heart of those Instagram ads could signal the horizon of capitalism.

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Article fastcompany.com

Mailchimp rebrands as an anti-tech company - Fast Company (2018)


While other software giants are simplifying their branding, Mailchimp is keeping it quirky.

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Article marker.medium.com

Why All the Warby Parker Clones Are Now Imploding - Medium (2020)


Brandless, Outdoor Voices, and Away: How Venture Capital Ruined a Generation of Direct-to-Consumer Startups Even if you don’t know who Ty Haney is, if you’ve spent any time ...

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Article medium.com

The Worst Rebrand in the History of Orange Juice - Better Marketing - Medium (2020)


In hindsight, it’s easy to see why Tropicana’s 2009 rebrand failed. Poor design choices, a messy, vague, esoteric theme, and — as always with these things — a complete disregard...

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Article marketingexamples.com

Chewy and the customer service multiplier - Marketing Examples — Good marketing examples


Chewy's marketing strategy is simple: Delight customers and they’ll become life long customers. This article explains how Chewy's built a business around great customer service.

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Course Chunks added Article: "The Worst Rebrand in the History of Orange Juice - Better Marketing"
about 1 month ago

Course Chunks added Article: "Chewy and the customer service multiplier"
about 2 months ago

Course Chunks added Article: "Why All the Warby Parker Clones Are Now Imploding "
3 months ago

Course Chunks added Article: "What a brandless brand is selling you | The Outline"
over 1 year ago

Course Chunks added Article: "Mailchimp rebrands as an anti-tech company"
over 1 year ago

Course Chunks added Article: "The rise of giant consumer startups that said no to investor money || Recode"
almost 2 years ago

Course Chunks added Article: "5 ways chatbots can improve brand marketing | VentureBeat"
almost 2 years ago